PUMA
Photography
Sport
Colorful and unique, just like photographer Vic Harster.
The Brief: Bringing Lifestyle to Life
We partnered with PUMA to produce a content series that would support multiple segments of their new collection. The goal: deliver dynamic, lifestyle-focused photography for third-party retailers to use in marketing kits. The shoot emphasized group energy, movement, and real-world wear, capturing more than just the product.
The Execution: Color, Character, and Control
Led by Vic Harster, whose distinctive eye for color, light, and composition defines her work, the shoot brought together diverse models and groups, from kids to athletes, in dynamic, natural settings. The result: a visual story that radiates confidence and joy, perfectly aligned with PUMA’s fast, fearless DNA.
(Project)
