Rieker
Lifestyle
Longboard
Sun, motion, and color: through the lens of Vic Harster.
The Brief: Modern Lifestyle in Motion
Rieker wanted to move beyond traditional product imagery and show their collection in a new light: young, fresh, and full of life. We developed a lifestyle shoot designed to capture that freedom of movement and effortless comfort that defines the brand, with Portugal’s coastline as the perfect backdrop.
The Execution: Iconic Light, Effortless Energy
Shot by Vic Harster, the campaign unfolded across golden beaches, longboard rides, and relaxed moments under the sun. Her signature balance of color, composition, and emotion gave the images a radiant, natural energy, transforming simple scenes into a vibrant expression of style and ease.
(Project)
